Glossary

100# GLOSS TEXT

Weight of paper, glossy on both sides. 100# Gloss Text is a light weight glossy stock most commonly used for posters, tri-folded brochures and cd inserts.

14pt C2S

Weight of paper, glossy on both sides. 14pt C2S is a heavy, glossy card stock, this is our standard flyer stock.

4/0

Full Color Front / No Back.

4/1

Full Color Front / Black & White Back.

4/4

Full Color Front / Full Color Back.

5TH COLOR

Any ink added to standard 4 color process printing, such as metallic or day-glow.

BINDERY

The finishing service department; ie: scoring, folding, numbering, collating, etc.

BLEED

An area containing background color, but no mission critical text or graphics, necessary for cutting purposes.

CMYK

A color mode utilizing the four standard colors of Cyan, Magenta, Yellow and Black.

COLOR CRITICAL

Order requiring exact color accuracy.

CONVERTED

To die cut, fold and glue paper into package, ie; 12" vinyl sleeve or pocket folder.

DEDICATED PRESS RUN

Press run with only one piece on press sheet.

DIE

Metal imaged block used to cut a shape on paper.

DIE CUT

A shape cut on paper, ie; sphere, letter or object.

DPI

"Dots Per Inch", a measure of resolution.

EMBOSS

Pressing an image into paper so that it will create a raised relief.

.EPS

Acceptable file format.

FOIL

A metallic coating used in foil stamping and foil embossing.

FTP

"File Transfer Protocol", a method to upload files directly to our server via FTP application.

GANG RUN

Using the maximum sheet size to print multiple jobs on the same sheet.

.JPG

Acceptable file format.

PERFORATING

A line of small holes for the purpose of tearing at a particular place.

PMS

The abbreviated name of the Pantone Color Matching System.

RICH BLACK

A percentage based CMYK formula resulting in the darkest, most saturated black possible. To obtain set color values as Cyan: 80%, Magenta: 60%, Yellow: 60%, Black: 100%.

SADDLE STITCH

Binding a booklet or magazine with staples in the seam where it folds. 

SCORE

A crease put in cardstock to facilitate folding.

STOCK

The material to be printed.

.TIFF

Acceptable file format.

U.V. COATING

A clear liquid applied to printed sheet, then bonded and cured with ultraviolet light. U.V. Coating resembles lamination and makes flyers more vibrant, shiny, smooth and durable.